Let's look at American society at the beginning of the 20th century. At that time, women smoking cigarettes in the street was frowned upon, and in some places it was even banned. At that time, the rate of smoking among American women was very low - about 5%. In such a situation, George Washington, the head of the American Tobacco Company, thought about how much money could be made by spreading smoking among women. To this end, he concluded a contract with the cunning Bernays. Bernays, after consulting with Sigmund Freud and other psychologists, prepared a very strange but effective project. He agreed with a group of feminist women and invited them to participate in the traditional Easter march of 1929. Feminists had to take cigarettes out of their stockings and light them while walking - M. Gultekin, Doctor of Psychology.